Zip Code 32218

Jacksonville, FLDuval County

Real Estate Market Analysis

Q3 2025 Report
$300,000 (June 2025)
Median Home Value
~60,000 (estimated for 32218)
Population
$58,000 (estimated household)
Median Income
B- (Niche 2025)
School District Rating

Market Statistics

Property Values

$300,000 (June 2025)
Median Home Value
$1,800–$2,000 (estimated, based on market trends)
Median Rent
$167 (June 2025)
Price per Sq Ft

Market Performance

Home Appreciation-3.8% year-over-year (June 2024–June 2025)
Market VelocityBuyer's market; homes stay on market longer than last year
Foreclosure RateLow to moderate (in line with Duval County averages)

Area Information

Area SizeNorth Jacksonville, including Oceanway, Highlands, and surrounding neighborhoods
CountyDuval
Primary CityJacksonville

Housing Profile

Housing Statistics

Total Housing Units~20,000 (estimated for 32218)
Owner Occupied~60% (estimated)
Rental Properties~35% (estimated)
Vacant Units~5% (estimated)
New ConstructionActive, with several new subdivisions and townhome developments

Housing Types

Single-family homesTownhomesApartmentsManufactured homes

Demographics

~60,000 (estimated for 32218)
Population
36
Median Age
$58,000 (estimated household)
Median Income
~95% (unemployment ~5%)
Employment Rate
High school diploma or higher: 88%; Bachelor's degree or higher: 22%
Education Levels
Predominantly families with children, some retirees, and young professionals
Family Composition

Education Quality

School District Performance

B- (Niche 2025)
District Rating
School DistrictDuval County Public Schools
Test ScoresSlightly below state average; some schools above average
Graduation Rates~85% (Duval County)

Schools in Area

  • First Coast High School
  • Highlands Middle School
  • Oceanway Elementary
  • San Mateo Elementary

Economic Factors

Employment & Business

Job GrowthSteady, with logistics and healthcare leading
Unemployment Rate~5% (Duval County, 2025)
Business EnvironmentGrowing, especially in logistics, retail, and healthcare
Commercial ActivityActive, with new retail and service businesses opening

Major Employers

  • Jacksonville International Airport
  • Amazon Fulfillment Center
  • UF Health North
  • CSX
  • Local logistics and distribution companies

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-95
  • I-295
  • Jacksonville International Airport
  • JTA bus service

Utilities & Services

  • JEA (electric/water/sewer)
  • Multiple internet/cable providers

Quality of Life

Safety & Environment

Moderate; property crime slightly above national average, violent crime near city average

Good; suburban feel with access to parks and riverfront

Healthcare Access

  • UF Health North
  • Baptist Health North
  • Multiple urgent care clinics

Development Trends

Planned Developments

  • New single-family subdivisions
  • Townhome communities
  • Retail centers near Airport Road

Infrastructure Projects

  • Road widening on Main St and Airport Rd
  • JTA transit improvements

Investment Outlook

Growth Outlook

Moderate growth expected, driven by affordability and proximity to airport/logistics hubs

Investment Opportunities

  • Single-family rentals
  • New construction sales
  • Value-add renovations

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Young families
  • Airport/logistics workers
  • Investors

Competitive Advantages

  • Lower price point than central Jacksonville
  • Proximity to major employers and airport
  • Newer housing stock

Pricing Strategies

Competitive pricing below city median; incentives for buyers (closing costs, upgrades)

Common Objections & Response Strategies

Objection: Area is less central, longer commute to downtown

Response Strategy:

Emphasize quick access to I-95/I-295 and proximity to airport and logistics jobs

Objection: Schools are average or below average

Response Strategy:

Highlight specific schools with above-average ratings and ongoing district improvements

Objection: Crime rates higher than suburbs

Response Strategy:

Provide detailed crime statistics, focus on safer neighborhoods, and highlight community policing efforts

Professional Recommendations

1

Focus on affordability and new construction in marketing

2

Network with major employers for relocation leads

3

Educate buyers on area growth and infrastructure improvements

4

Advise investors on best rental submarkets within 32218

5

Highlight community amenities and planned developments

Competitive Analysis

Comparable Markets

  • 32225 (East Arlington)
  • 32246 (Southside)
  • 32277 (Arlington)

Market Positioning

Affordable, family-friendly, growth corridor with logistics/airport access

Competitive Advantages

  • Lower prices than Southside/Beaches
  • More new construction than older urban cores

Price Comparison

Median price in 32218 ($300K) is below Jacksonville North ($320K) and Duval County overall ($310K)

Investment Metrics

5.5–6.5% (typical for SFR rentals)
Cap Rates
6–7% gross yield (estimated)
Rental Yields
~14–16
Price-to-Rent
Positive cash flow likely for well-priced rentals
Cash Flow
2–3% annual over next 3 years
Appreciation

Buyer Journey Insights

First-Time Buyers

Strong inventory of affordable homes and new builds; FHA/VA options common

Move-Up Buyers

Opportunities in larger new construction and established neighborhoods

Downsizers

Limited townhome/condo options, but some single-level homes available

Investors

Attractive rental yields, especially near airport/logistics hubs

Relocators

Appealing for those seeking affordability and access to major transportation

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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