Zip Code 78130

New Braunfels, TXComal County

Real Estate Market Analysis

Q3 2025 Report
$345,000 (2025 est.)
Median Home Value
~68,000 (2025 est.)
Population
$74,000
Median Income
4/5 stars (SchoolDigger); Top 20-30% in Texas
School District Rating

Market Statistics

Property Values

$345,000 (2025 est.)
Median Home Value
$1,750/mo (2025 est.)
Median Rent
$185
Price per Sq Ft

Market Performance

Home Appreciation~4.2% YoY (2024-2025)
Market VelocityAverage DOM: 38 days; moderate inventory turnover
Foreclosure RateLow (below state average)

Area Information

Area Size~45 sq mi
CountyComal
Primary CityNew Braunfels

Housing Profile

Housing Statistics

Total Housing Units~25,000
Owner Occupied~62%
Rental Properties~32%
Vacant Units~6%
New ConstructionActive, especially single-family and townhomes in master-planned communities

Housing Types

Single-family homesTownhomesApartmentsCondos

Demographics

~68,000 (2025 est.)
Population
36
Median Age
$74,000
Median Income
~96% (unemployment ~4%)
Employment Rate
High school grad or higher: 91%; Bachelor's or higher: 32%
Education Levels
Mix of families, young professionals, and retirees
Family Composition

Education Quality

School District Performance

4/5 stars (SchoolDigger); Top 20-30% in Texas
District Rating
School DistrictNew Braunfels ISD
Test ScoresMath: 44-59%; Reading: 55-69% proficiency (varies by school)
Graduation Rates94.9% (4-year)

Schools in Area

  • Memorial Elementary
  • Clear Spring Elementary
  • Mt Valley Elementary
  • Carl Schurz Elementary
  • Oakrun Middle School
  • Voss Farms Elementary
  • New Braunfels High School
  • NBISD Learning Center

Economic Factors

Employment & Business

Job GrowthSteady, 2.5% YoY (2024-2025)
Unemployment Rate~4%
Business EnvironmentPro-business, strong small business presence, growing logistics/industrial sector
Commercial ActivityExpanding retail, logistics, and healthcare sectors

Major Employers

  • Caterpillar
  • Rush Enterprises
  • Walmart Distribution
  • Comal ISD
  • New Braunfels ISD
  • Healthcare providers

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-35 corridor
  • State Hwy 46
  • Local bus service

Utilities & Services

  • GVEC (electric)
  • City of New Braunfels (water/sewer)
  • Spectrum, AT&T (internet)

Quality of Life

Safety & Environment

Below national average; property crime moderate, violent crime low

Good air and water quality; some floodplain areas near rivers

Healthcare Access

  • Resolute Health Hospital
  • Baptist Emergency Hospital
  • Multiple clinics and specialists

Development Trends

Planned Developments

  • Veramendi master-planned community
  • Downtown revitalization projects

Infrastructure Projects

  • I-35 expansion
  • Downtown streetscape improvements

Investment Outlook

Growth Outlook

Strong, driven by in-migration and regional economic expansion

Investment Opportunities

  • New construction homes
  • Short-term rentals
  • Mixed-use commercial properties

Marketing Intelligence

Target Demographics

  • Young families
  • Retirees
  • Relocating professionals
  • Investors

Competitive Advantages

  • Top-rated schools
  • River/recreation access
  • Proximity to major metros

Pricing Strategies

Competitive pricing with incentives for new builds; value-add for updated properties

Common Objections & Response Strategies

Objection: Home prices have risen quickly—will values hold?

Response Strategy:

Emphasize steady demand, strong job growth, and limited inventory supporting long-term stability.

Objection: Traffic congestion on I-35 and local roads.

Response Strategy:

Highlight ongoing infrastructure improvements and alternative routes.

Objection: Flood risk near rivers.

Response Strategy:

Point to flood mitigation projects and availability of flood insurance.

Professional Recommendations

1

Leverage school quality and recreation in marketing.

2

Educate buyers on flood zones and mitigation.

3

Highlight new construction incentives and builder warranties.

4

Promote lifestyle and proximity to major employment centers.

5

Monitor inventory and pricing trends for timely advice.

Competitive Analysis

Comparable Markets

  • San Marcos (78666)
  • Seguin (78155)
  • Schertz (78154)

Market Positioning

Desirable mid-size city with strong growth and lifestyle appeal

Competitive Advantages

  • Higher-rated schools
  • More recreation options
  • Stronger new construction pipeline

Price Comparison

Slightly higher than Seguin, lower than Schertz and San Marcos

Investment Metrics

4.8%–5.5% (single-family rentals)
Cap Rates
~6% gross
Rental Yields
~16–17
Price-to-Rent
Moderate to strong for long-term holds; short-term rentals can outperform
Cash Flow
3.5%–5% annually (2025-2027)
Appreciation

Buyer Journey Insights

First-Time Buyers

Seek affordability and new builds; may need down payment assistance.

Move-Up Buyers

Target larger homes in new communities; value school quality.

Downsizers

Prefer low-maintenance townhomes or condos near amenities.

Investors

Focus on rental demand, short-term rental potential, and new construction.

Relocators

Attracted by lifestyle, schools, and proximity to Austin/San Antonio.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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