Zip Code 78228

San Antonio, TXBexar County

Real Estate Market Analysis

Q3 2025 Report
$210,000 (2025 est.)
Median Home Value
~65,000 (2025 est.)
Population
$48,000 (2025 est.)
Median Income
Below state average; Edgewood ISD rated C, San Antonio ISD rated C (2024 TEA)
School District Rating

Market Statistics

Property Values

$210,000 (2025 est.)
Median Home Value
$1,350/mo (2025 est.)
Median Rent
$160 (2025 est.)
Price per Sq Ft

Market Performance

Home Appreciation3.5% year-over-year (2024-2025)
Market VelocityModerate; average days on market: 34
Foreclosure RateSlightly above city average (2025)

Area Information

Area SizeApprox. 13 sq mi
CountyBexar
Primary CitySan Antonio

Housing Profile

Housing Statistics

Total Housing Units~23,000
Owner Occupied52%
Rental Properties48%
Vacant Units7%
New ConstructionLimited; infill and small-scale multifamily

Housing Types

Single-family homesDuplexesSmall multifamilyOlder postwar housing stock

Demographics

~65,000 (2025 est.)
Population
33
Median Age
$48,000 (2025 est.)
Median Income
92% (2025 est.)
Employment Rate
High school diploma or higher: 76%; Bachelor's degree or higher: 18%
Education Levels
Predominantly families with children; significant single-parent households
Family Composition

Education Quality

School District Performance

Below state average; Edgewood ISD rated C, San Antonio ISD rated C (2024 TEA)
District Rating
School DistrictSan Antonio ISD, Edgewood ISD
Test ScoresBelow state average; reading and math proficiency 10-15% below TX mean
Graduation Rates~82% (2024)

Schools in Area

  • John F. Kennedy High School
  • Memorial High School
  • Roy Cisneros Elementary
  • St. John Berchmans School (private)

Economic Factors

Employment & Business

Job Growth2.1% (2024-2025)
Unemployment Rate~5.2% (2025 est.)
Business EnvironmentPredominantly service, retail, healthcare, and education sectors
Commercial ActivityNeighborhood retail, auto services, small business corridors

Major Employers

  • University Health
  • H-E-B
  • San Antonio ISD
  • USAA (nearby)

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • VIA Metropolitan Transit bus lines
  • Proximity to Loop 410, Hwy 90, I-10

Utilities & Services

  • CPS Energy
  • SAWS (water/sewer)
  • Spectrum, AT&T (internet)

Quality of Life

Safety & Environment

Above city average; property crime notable, violent crime slightly elevated[1]

Urban heat risk rising; 47 days/year >100°F projected by 2050[1]

Healthcare Access

  • University Health clinics
  • CentroMed
  • Methodist Hospital (adjacent)

Development Trends

Planned Developments

  • Small-scale multifamily infill
  • Retail strip renovations

Infrastructure Projects

  • Sidewalk improvements
  • Stormwater upgrades

Investment Outlook

Growth Outlook

Stable, moderate growth; affordable housing demand persists

Investment Opportunities

  • Value-add single-family rentals
  • Small multifamily redevelopment

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Working-class families
  • Investors seeking cash flow

Competitive Advantages

  • Lower price point than central/north San Antonio
  • Strong rental demand

Pricing Strategies

Competitive pricing below city median; incentives for closing costs

Common Objections & Response Strategies

Objection: Schools are rated below average.

Response Strategy:

Emphasize ongoing district improvement plans, after-school programs, and proximity to charter/private options.

Objection: Crime rates are higher than some areas.

Response Strategy:

Highlight active neighborhood watch, recent public safety investments, and community engagement.

Objection: Older housing stock needs updates.

Response Strategy:

Promote renovation grants, value-add potential, and lower entry price for customization.

Professional Recommendations

1

Target marketing to first-time buyers and investors.

2

Leverage local lender and renovation program partnerships.

3

Educate buyers on school and safety improvement efforts.

4

Highlight community amenities and access to downtown.

5

Advise investors on value-add and rental strategies.

Competitive Analysis

Comparable Markets

  • 78207 (Westside)
  • 78201 (Beacon Hill)
  • 78237 (Edgewood)

Market Positioning

Affordable, working-class, value-driven

Competitive Advantages

  • Lower prices, higher rental yields than north/central zip codes

Price Comparison

~20% below city median home price

Investment Metrics

6.5-7.5% (2025 est.)
Cap Rates
6.2% gross yield
Rental Yields
13:1
Price-to-Rent
Strong for single-family and small multifamily rentals
Cash Flow
3-4% annually (2025-2027)
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability; may need education on renovation and financing options.

Move-Up Buyers

Less common; some seeking larger lots or multi-gen homes.

Downsizers

Limited appeal due to older housing stock and limited new construction.

Investors

Active; focus on cash flow and value-add.

Relocators

Drawn by lower cost of living and proximity to major employers.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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