Zip Code 78660

Pflugerville, TXTravis County

Real Estate Market Analysis

Q3 2025 Report
$385,000 (Q2 2025)
Median Home Value
~75,000 (2025 est.)
Population
$94,000
Median Income
B+ (Niche 2025)
School District Rating

Market Statistics

Property Values

$385,000 (Q2 2025)
Median Home Value
$2,050/mo (Q2 2025)
Median Rent
$210
Price per Sq Ft

Market Performance

Home Appreciation3.2% YoY (2024-2025)
Market VelocityAverage days on market: 28
Foreclosure RateLow (<0.5%)

Area Information

Area Size~22 sq mi
CountyTravis
Primary CityPflugerville

Housing Profile

Housing Statistics

Total Housing Units~25,000
Owner Occupied~68%
Rental Properties~32%
Vacant Units~4%
New ConstructionActive, especially single-family and townhomes in east/north sectors

Housing Types

Single-family homesTownhomesApartmentsCondos

Demographics

~75,000 (2025 est.)
Population
34
Median Age
$94,000
Median Income
96%
Employment Rate
41% bachelor's degree or higher
Education Levels
Predominantly families with children; growing young professional segment
Family Composition

Education Quality

School District Performance

B+ (Niche 2025)
District Rating
School DistrictPflugerville ISD
Test ScoresAbove state average in math and reading
Graduation Rates92%

Schools in Area

  • Pflugerville High School
  • Hendrickson High School
  • Kelly Lane Middle School
  • Murchison Elementary

Economic Factors

Employment & Business

Job Growth2.8% YoY (2024-2025)
Unemployment Rate3.7%
Business EnvironmentPro-business, tech and logistics growth
Commercial ActivityExpanding retail, logistics, and light industrial

Major Employers

  • Amazon
  • Dell
  • Samsung
  • Pflugerville ISD
  • City of Pflugerville

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • TX-130 Tollway
  • SH-45
  • I-35 (nearby)
  • CapMetro bus service

Utilities & Services

  • Austin Energy
  • Pflugerville Water
  • Atmos Gas

Quality of Life

Safety & Environment

Low; violent crime rate well below national average

Good; air and water quality above state average

Healthcare Access

  • Baylor Scott & White Pflugerville
  • Ascension Seton Williamson (nearby)

Development Trends

Planned Developments

  • East Pflugerville mixed-use projects
  • New retail centers along TX-130
  • Multi-family housing expansions

Infrastructure Projects

  • Road widening (Kelly Lane, Weiss Lane)
  • New CapMetro park-and-ride

Investment Outlook

Growth Outlook

Strong, with continued population and job growth projected through 2030

Investment Opportunities

  • Build-to-rent
  • Small multifamily
  • Retail pad sites

Marketing Intelligence

Target Demographics

  • Young families
  • Tech professionals
  • First-time buyers
  • Investors

Competitive Advantages

  • Lower cost than Austin/Round Rock
  • Strong schools
  • Proximity to major employers

Pricing Strategies

Competitive pricing with incentives for quick close

Common Objections & Response Strategies

Objection: Traffic congestion during peak hours

Response Strategy:

Highlight ongoing road improvements and multiple access routes

Objection: Property taxes perceived as high

Response Strategy:

Compare total cost of ownership (lower home prices, energy efficiency) to Austin

Objection: Concerns about school crowding

Response Strategy:

Point to recent expansions and new campuses in Pflugerville ISD

Professional Recommendations

1

Emphasize affordability and quality of life vs. Austin

2

Leverage new construction and builder incentives

3

Target marketing to tech professionals and young families

4

Stay informed on zoning and infrastructure changes

5

Highlight school quality and community amenities

Competitive Analysis

Comparable Markets

  • Round Rock 78665
  • Hutto 78634
  • Manor 78653

Market Positioning

Best value suburb for families and tech workers

Competitive Advantages

  • More affordable than Round Rock
  • Better amenities and schools than Manor/Hutto

Price Comparison

78660 median home price ~$385K vs. Round Rock ~$450K, Manor ~$340K

Investment Metrics

5.2% (single-family rental)
Cap Rates
6.1% gross
Rental Yields
~15.6
Price-to-Rent
Positive for well-priced rentals
Cash Flow
3-4% annually through 2027
Appreciation

Buyer Journey Insights

First-Time Buyers

Strong inventory of entry-level homes, down payment assistance available

Move-Up Buyers

New construction and larger homes in east/north Pflugerville

Downsizers

Townhomes and low-maintenance options in new developments

Investors

High rental demand, especially for single-family and small multifamily

Relocators

Appealing for tech workers seeking affordability and amenities

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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