Zip Code 91744

La Puente, CALos Angeles County

Real Estate Market Analysis

Q3 2025 Report
$745,270 (as of March 2025)
Median Home Value
~85,000
Population
$72,000
Median Income
Average (GreatSchools ratings 5-7/10)
School District Rating

Market Statistics

Property Values

$745,270 (as of March 2025)
Median Home Value
~$2,800 (estimated, based on comparable LA County data)
Median Rent
~$650 (estimated from recent sales)
Price per Sq Ft

Market Performance

Home Appreciation+4.2% year-over-year (March 2024–March 2025)
Market VelocityHomes sell after 35 days on average (May 2025)
Foreclosure RateLow (in line with LA County averages)

Area Information

Area Size~7.5 sq mi
CountyLos Angeles
Primary CityLa Puente

Housing Profile

Housing Statistics

Total Housing Units~15,000 (estimated)
Owner Occupied~60%
Rental Properties~40%
Vacant UnitsLow vacancy rate (<4%)
New ConstructionLimited; mostly infill and ADU activity

Housing Types

Single-family homesDuplexesSmall multifamilyTownhomes

Demographics

~85,000
Population
34
Median Age
$72,000
Median Income
~95% (unemployment ~5%)
Employment Rate
Majority high school graduates, ~20% with bachelor's degree or higher
Education Levels
Predominantly family households, average household size ~4
Family Composition

Education Quality

School District Performance

Average (GreatSchools ratings 5-7/10)
District Rating
School DistrictHacienda La Puente Unified School District
Test ScoresSlightly below CA state average
Graduation Rates~89%

Schools in Area

  • La Puente High School
  • Workman High School
  • Valinda School of Academics
  • Grandview College Prep Academy

Economic Factors

Employment & Business

Job GrowthStable, modest growth
Unemployment Rate~5%
Business EnvironmentPrimarily small businesses, retail, and service sector
Commercial ActivityActive along Amar Rd, Hacienda Blvd, and Valley Blvd

Major Employers

  • Hacienda La Puente Unified School District
  • Retail (Puente Hills Mall, local centers)
  • Healthcare (local clinics, Kaiser Permanente nearby)
  • Logistics/warehousing

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-10 Freeway
  • 605 Freeway
  • Metro bus lines

Utilities & Services

  • SoCal Edison (electricity)
  • SoCal Gas
  • City of Industry Waterworks
  • Spectrum/AT&T (internet)

Quality of Life

Safety & Environment

Moderate; property crime slightly above CA average, violent crime below average

Urban/suburban, moderate air quality, limited green space

Healthcare Access

  • Kaiser Permanente Baldwin Park
  • Emanate Health Queen of the Valley Hospital
  • Local urgent care clinics

Development Trends

Planned Developments

  • Small-scale residential infill
  • ADU expansions

Infrastructure Projects

  • Road resurfacing, sidewalk improvements

Investment Outlook

Growth Outlook

Stable, limited new land for development

Investment Opportunities

  • ADU additions
  • Value-add single-family flips
  • Small multifamily conversions

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Multigenerational families
  • Investors seeking rental income

Competitive Advantages

  • Lower price point than West SGV/OC
  • Proximity to freeways and job centers

Pricing Strategies

Competitive pricing just below median to attract multiple offers

Common Objections & Response Strategies

Objection: Older housing stock, limited new construction

Response Strategy:

Highlight recent renovations, ADU potential, and value pricing

Objection: School ratings not top-tier

Response Strategy:

Emphasize graduation rates, after-school programs, and proximity to private/charter options

Objection: Perceived higher crime rates

Response Strategy:

Provide local crime trend data showing improvements and highlight community policing efforts

Professional Recommendations

1

Highlight ADU and rental potential in listings.

2

Educate buyers on renovation financing and local grant programs.

3

Network with local lenders familiar with the area.

4

Leverage bilingual marketing for the large Hispanic/Latino community.

5

Emphasize community amenities and family-friendly features.

6

Stay updated on zoning and development changes for investment clients.

Competitive Analysis

Comparable Markets

  • 91732 (El Monte)
  • 91706 (Baldwin Park)
  • 90631 (La Habra)

Market Positioning

Affordable family-oriented alternative to pricier SGV/OC markets

Competitive Advantages

  • Lower median price than West Covina/Rowland Heights
  • Strong rental demand

Price Comparison

91744 median ~$745K vs. West Covina ~$800K, Rowland Heights ~$900K

Investment Metrics

4.5–5.5% (single-family rentals)
Cap Rates
~4% gross yield
Rental Yields
~22:1
Price-to-Rent
Positive cash flow possible with ADU or multifamily; tight for single-family only
Cash Flow
3–4% annual (projected)
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability, family amenities, and ADU potential; may need education on older homes and renovation loans.

Move-Up Buyers

Seek larger lots or multigenerational setups; may look for renovated or expanded properties.

Downsizers

Less common, but some interest in smaller homes or condos near amenities.

Investors

Strong interest in ADU, duplex, and value-add opportunities; focus on cash flow and rental demand.

Relocators

Drawn by price, freeway access, and proximity to job centers; may compare to other SGV/IE options.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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