Zip Code 92377

Rialto, CASan Bernardino County

Real Estate Market Analysis

Q3 2025 Report
$669,860 (June 2025)
Median Home Value
~25,000 (est. 2025)
Population
$92,000 (est. 2025)
Median Income
Average (GreatSchools 5-6/10)
School District Rating

Market Statistics

Property Values

$669,860 (June 2025)
Median Home Value
$2,800 (est. 2025, local average)
Median Rent
$340 (est. 2025)
Price per Sq Ft

Market Performance

Home Appreciation+6.3% YoY (2024-2025)
Market Velocity55 homes for sale in Feb 2025, up 19.6% MoM; inventory rising
Foreclosure RateLow (no significant spike reported)

Area Information

Area Sizeapprox. 8.5 sq mi
CountySan Bernardino
Primary CityRialto

Housing Profile

Housing Statistics

Total Housing Units~7,500 (est.)
Owner Occupied~72% (est.)
Rental Properties~28% (est.)
Vacant Units~3% (est.)
New ConstructionModerate; statewide rebound, local activity steady

Housing Types

Single-family detachedTownhomesLimited multi-family

Demographics

~25,000 (est. 2025)
Population
34
Median Age
$92,000 (est. 2025)
Median Income
~95% (unemployment ~5%)
Employment Rate
High school grad+: 85%; Bachelor's+: 22%
Education Levels
Predominantly families; average household size 3.6
Family Composition

Education Quality

School District Performance

Average (GreatSchools 5-6/10)
District Rating
School DistrictRialto Unified School District
Test ScoresSlightly below CA average, improving trend
Graduation Rates~89%

Schools in Area

  • Kucera Middle School
  • Carter High School
  • Curtis Elementary

Economic Factors

Employment & Business

Job GrowthPositive, logistics and e-commerce driven
Unemployment Rate~5% (2025)
Business EnvironmentGrowing, especially in logistics/warehousing
Commercial ActivityModerate; retail and logistics hubs expanding

Major Employers

  • Amazon Fulfillment
  • Rialto Unified School District
  • Logistics/warehousing firms

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-15 freeway
  • 210 freeway
  • Metrolink (nearby Rialto station)

Utilities & Services

  • SoCal Edison (electric)
  • City water/sewer
  • SoCal Gas

Quality of Life

Safety & Environment

Moderate; lower than San Bernardino city, higher than Rancho Cucamonga

Good air quality, some logistics-related noise

Healthcare Access

  • Arrowhead Regional Medical Center
  • Kaiser Permanente Fontana

Development Trends

Planned Developments

  • New single-family subdivisions (2025-2026)
  • Retail center expansion

Infrastructure Projects

  • Road widening (Cedar Ave)
  • Stormwater upgrades

Investment Outlook

Growth Outlook

Steady, driven by logistics and affordable housing demand

Investment Opportunities

  • Single-family rentals
  • Value-add rehabs
  • Small multifamily infill

Marketing Intelligence

Target Demographics

  • Young families
  • Move-up buyers
  • Logistics/warehouse employees

Competitive Advantages

  • Lower price per sq ft than Rancho Cucamonga or Fontana
  • Proximity to job centers

Pricing Strategies

Competitive pricing just below neighboring Rancho Cucamonga; incentives for first-time buyers

Common Objections & Response Strategies

Objection: Concern about school ratings

Response Strategy:

Highlight improving trends, new programs, and proximity to higher-rated schools in adjacent areas.

Objection: Logistics/industrial traffic and noise

Response Strategy:

Emphasize residential pockets, buffer zones, and recent infrastructure improvements.

Objection: Perceived safety concerns

Response Strategy:

Provide local crime data showing improvement and highlight active community policing.

Professional Recommendations

1

Leverage improving inventory and moderate price growth to encourage buyers to act before further appreciation.

2

Target logistics and e-commerce workforce for rental and resale opportunities.

3

Highlight new construction and infrastructure improvements in marketing.

4

Address school and safety concerns proactively with data and community resources.

5

Position 92377 as a value alternative to Rancho Cucamonga and newer Fontana developments.

Competitive Analysis

Comparable Markets

  • Rancho Cucamonga (91730, 91701)
  • Fontana (92336, 92335)
  • Colton (92324)

Market Positioning

Affordable, family-friendly alternative to pricier Inland Empire cities

Competitive Advantages

  • Lower entry price than Rancho Cucamonga
  • Newer housing stock than older Fontana/Colton

Price Comparison

92377 median home price ~$669k vs. Rancho Cucamonga ~$800k, Fontana ~$600k

Investment Metrics

4.8% - 5.5% (single-family rental, 2025)
Cap Rates
~5% gross yield
Rental Yields
~20-22
Price-to-Rent
Positive for well-priced rentals, especially with value-add
Cash Flow
4-6% annual (2025-2026)
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability, new construction, down payment assistance programs available.

Move-Up Buyers

Seeking larger homes, newer builds, family amenities.

Downsizers

Limited inventory; some single-story options, but not a primary market segment.

Investors

Strong rental demand, especially for workforce housing; value-add and SFR rentals attractive.

Relocators

Drawn by job growth, lower cost of living, and commuter access.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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