Fresno

CAFresno-Madera

Real Estate Market Analysis

Q3 2025 Report
$400,654 (June 2025)
Median Home Price
~550,000 (city); ~1 million (metro area)
Population
~$62,000 (2024 estimate)
Median Income
Fresno Unified: Average (GreatSchools ratings 4–6/10)
School District Rating

Market Overview

Property Values

$400,654 (June 2025)
Median Home Price
Up 2.07% YoY (exact value not specified)
Price per Sq Ft
+3.6% (June 2024–June 2025)
YoY Change

Market Performance

Days on Market15–32 days (pending in 15 days per Zillow; average 32 days per Norada)
Market TypeCompetitive, low inventory, moderate price growth
Months of SupplyLow inventory (exact months not specified, but fewer listings reported)

Sales Activity

Sales Volume208 homes sold in Jan 2025 (down 3.7% YoY)
Metro AreaFresno-Madera
Population~550,000 (city); ~1 million (metro area)

Economic Indicators

Employment & Growth

Unemployment Rate~7.5% (2025 estimate, typical for Fresno; recent data not specified in results)
Job Growth RateModest, steady (exact % not specified)
Median Household Income~$62,000 (2024 estimate)

Major Employers

  • Community Medical Centers
  • Fresno Unified School District
  • California State University, Fresno
  • Saint Agnes Medical Center
  • Fresno County

Demographics

~550,000 (city); ~1 million (metro area)
Population
31.5 years
Median Age
~0.5% annually (steady, moderate growth)
Population Growth
~22% bachelor's degree or higher
Education Level

Family Composition

Diverse; mix of families, young professionals, and retirees

Key Industries

HealthcareEducationAgricultureGovernmentLogistics

Education

School District

Fresno Unified: Average (GreatSchools ratings 4–6/10)
District Rating

Top Schools

  • Bullard High School
  • Clovis North High School
  • Edison Computech Middle School

Higher Education

  • California State University, Fresno
  • Fresno City College
  • Fresno Pacific University

Infrastructure & Development

Major Projects

  • High-Speed Rail construction (ongoing)
  • Downtown revitalization initiatives

Transportation

  • Fresno Area Express (FAX) upgrades
  • Highway 99 and 41 improvements

Planned Developments

  • Mixed-use residential/commercial projects downtown
  • Affordable housing initiatives

Lifestyle & Amenities

Recreation

  • Woodward Park
  • Shinzen Friendship Garden
  • San Joaquin River Parkway

Dining & Entertainment

  • Tower District nightlife
  • River Park Shopping Center
  • Local farm-to-table restaurants

Cultural Attractions

  • Fresno Art Museum
  • Fulton Street arts corridor
  • Annual Fresno Fair

Investment Analysis

Investment Opportunities

  • Rising rental demand due to affordability relative to coastal CA
  • Strong appreciation in entry-level and mid-tier homes
  • Value-add opportunities in older neighborhoods

Growth Outlook

Moderate, steady appreciation expected through 2025

Market Risks

  • Slower sales volume
  • Potential for higher interest rates impacting affordability
  • Economic reliance on agriculture

Rental Market

Strong demand, low vacancy, rising rents

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Young families
  • Investors seeking cash flow

Marketing Channels

  • Zillow, Redfin, Realtor.com
  • Facebook and Instagram ads
  • Local real estate events

Pricing Strategies

Price slightly below recent comps to drive multiple offers in low-inventory segments

Common Objections & Response Strategies

Objection: Prices are too high for my budget.

Response Strategy:

Highlight lower cost of living vs. coastal CA and potential for appreciation.

Objection: Interest rates are unpredictable.

Response Strategy:

Share lender programs and rate buydown options; emphasize long-term value.

Objection: Concern about neighborhood safety.

Response Strategy:

Provide crime statistics, neighborhood watch info, and highlight safer areas.

Professional Recommendations

1

Stay updated on local inventory and price trends weekly.

2

Educate buyers on creative financing and rate buydown options.

3

Leverage professional marketing (photos, video, social) for listings.

4

Network with local employers and relocation services to capture incoming buyers.

5

Highlight Fresno's affordability and growth compared to coastal CA.

Competitive Analysis

Comparable Markets

  • Bakersfield
  • Visalia
  • Clovis

Market Positioning

Affordable alternative to Bay Area and LA, with strong rental and appreciation potential.

Competitive Advantages

  • Lower median price than coastal CA
  • Strong rental yields
  • Growing local amenities

Price Comparison

Fresno median ($400K) vs. Clovis ($500K), Bakersfield ($390K), Visalia ($420K)

Investment Metrics

5.5%–6.5% (typical for SFR rentals)
Cap Rates
~6% gross yield
Rental Yields
~15–17
Price-to-Rent
Positive cash flow possible with 20% down on entry-level homes
Cash Flow
2–4% annual appreciation projected through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Strong competition for entry-level homes; FHA/VA programs popular; education on down payment assistance needed.

Move-Up Buyers

Looking for larger lots, newer builds, and top school districts; may leverage equity from prior homes.

Downsizers

Seeking low-maintenance, single-story homes near amenities; prefer established neighborhoods.

Investors

Focus on cash flow, value-add, and multi-family; strong rental demand supports buy-and-hold.

Relocators

Attracted by affordability, job opportunities, and lifestyle; need guidance on neighborhoods and schools.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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