Glendale

AZPhoenix-Mesa-Scottsdale MSA

Real Estate Market Analysis

Q3 2025 Report
$426,783 (June 2025)
Median Home Price
~250,000
Population
$66,000 (2024 estimate)
Median Income
Glendale Union High School District: B+ (Niche 2024)
School District Rating

Market Overview

Property Values

$426,783 (June 2025)
Median Home Price
$251 (June 2025)
Price per Sq Ft
+0.5% (median sold price); -3.8% (average home value)
YoY Change

Market Performance

Days on Market56 days (avg, June 2025; up 18.7% YoY)
Market TypeBalanced, with buyers having some negotiation power (50% sold under asking)
Months of SupplyData not specified; inventory stable

Sales Activity

Sales Volume241 homes sold/pending (June 2025, +5.2% MoM)
Metro AreaPhoenix-Mesa-Scottsdale MSA
Population~250,000

Economic Indicators

Employment & Growth

Unemployment Rate~3.5% (Phoenix metro, 2025 estimate)
Job Growth Rate~2.1% (Phoenix metro, 2025 estimate)
Median Household Income$66,000 (2024 estimate)

Major Employers

  • Banner Health
  • Honeywell Aerospace
  • Arrowhead Hospital
  • Glendale Union High School District
  • State Farm Stadium/Sports & Entertainment

Demographics

~250,000
Population
34.5 years
Median Age
~1.2% annually (2024-2025)
Population Growth
28% bachelor's degree or higher
Education Level

Family Composition

Mixed; 35% households with children, strong presence of young professionals and retirees

Key Industries

HealthcareAerospace/DefenseEducationRetailTourism/Entertainment

Education

School District

Glendale Union High School District: B+ (Niche 2024)
District Rating

Top Schools

  • Mountain Ridge High School
  • Deer Valley High School
  • Copper Canyon High School

Higher Education

  • Arizona State University (nearby)
  • Glendale Community College

Infrastructure & Development

Major Projects

  • Industrial park near State Farm Stadium
  • Downtown Glendale revitalization

Transportation

  • Expansion of Loop 101 and Loop 303
  • Light rail extension plans

Planned Developments

  • Mixed-use projects in Westgate area
  • New residential communities in northern Glendale

Lifestyle & Amenities

Recreation

  • State Farm Stadium
  • Desert Diamond Arena
  • Thunderbird Conservation Park

Dining & Entertainment

  • Westgate Entertainment District
  • Historic Downtown Glendale

Cultural Attractions

  • Glendale Chocolate Affaire
  • Arizona Doll & Toy Museum

Investment Analysis

Investment Opportunities

  • Emerging neighborhoods (Historic Downtown)
  • Short-term rentals near Westgate
  • Multi-family properties for cash flow

Growth Outlook

Stable, with modest appreciation and strong rental demand

Market Risks

  • Slower appreciation (-3.8% YoY avg value)
  • Rising days on market
  • Potential for overbuilding in some submarkets

Rental Market

Median rent $1,900/month; strong demand, especially for multi-family and short-term rentals

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Young families
  • Investors (long-term and short-term rental)
  • Relocators from higher-priced metros

Marketing Channels

  • Zillow, Realtor.com, Redfin
  • Social media (Facebook, Instagram)
  • Local real estate events

Pricing Strategies

Price slightly below recent comps to drive interest and avoid extended DOM

Common Objections & Response Strategies

Objection: Home values are flat or declining

Response Strategy:

Emphasize strong rental demand, stable long-term growth, and affordability compared to other Phoenix suburbs.

Objection: Homes take longer to sell

Response Strategy:

Highlight increased negotiation power for buyers and the opportunity to buy below asking.

Objection: Older homes need updates

Response Strategy:

Showcase renovation loan options and potential for value-add appreciation.

Professional Recommendations

1

Advise sellers to price competitively and stage homes for maximum appeal.

2

Educate buyers on negotiation opportunities due to longer DOM.

3

Highlight rental income potential to investors.

4

Target marketing to first-time buyers and relocators seeking affordability.

5

Stay informed on infrastructure and development projects impacting value.

Competitive Analysis

Comparable Markets

  • Peoria, AZ
  • Avondale, AZ
  • Phoenix (West Valley)

Market Positioning

Affordable, high-demand suburb with strong rental market and steady population growth

Competitive Advantages

  • Lower median price than Scottsdale or central Phoenix
  • Strong rental yields
  • Proximity to major entertainment venues

Price Comparison

Glendale's median price ($426k) is lower than Phoenix metro average (~$480k) and much lower than Scottsdale (~$800k)

Investment Metrics

5.5%–6.5% (multi-family, 2025)
Cap Rates
5.2% (gross, single-family)
Rental Yields
~18.7
Price-to-Rent
Positive cash flow possible with 20% down on multi-family or well-located SFRs
Cash Flow
1–2% annual appreciation expected through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Strong inventory under $450k; down payment assistance available; competition moderate.

Move-Up Buyers

Can leverage equity from prior home; more options in $500k–$700k range.

Downsizers

Affordable condos/townhomes available; low-maintenance options near amenities.

Investors

Strong rental demand; multi-family and short-term rental properties offer best returns.

Relocators

Attractive for those moving from higher-cost metros; good value and amenities.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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