Kansas City

MOKansas City metropolitan area

Real Estate Market Analysis

Q3 2025 Report
$291,662 (June 2025)
Median Home Price
~508,000 (city); ~2.2 million (metro area)
Population
$65,000 (metro, 2024 est.)
Median Income
Kansas City Public Schools: 5/10 (GreatSchools); top suburban districts rate 8–10/10
School District Rating

Market Overview

Property Values

$291,662 (June 2025)
Median Home Price
$168 (June 2025)
Price per Sq Ft
Up 4.2% year-over-year (June 2025); 5.2% YoY (April 2025)
YoY Change

Market Performance

Days on Market7 days median (Zillow, July 2025); most homes pending within 2–3 weeks, some outliers up to 90+ days
Market TypeBalanced, slightly favoring sellers due to low inventory and quick sales
Months of SupplyInventory up 10.8% MoM (June 2025); overall supply remains below national average, indicating a slight seller's market

Sales Activity

Sales Volume3,482 homes for sale (June 2025), up 10.8% MoM; sales remain brisk in popular neighborhoods
Metro AreaKansas City metropolitan area
Population~508,000 (city); ~2.2 million (metro area)

Economic Indicators

Employment & Growth

Unemployment Rate~3.5% (metro, 2025 est.)
Job Growth Rate2.1% (2024–2025 est.)
Median Household Income$65,000 (metro, 2024 est.)

Major Employers

  • Cerner (Oracle Health)
  • Hallmark Cards
  • H&R Block
  • Sprint (T-Mobile)
  • Honeywell
  • Ford Motor Company
  • Children’s Mercy Hospital

Demographics

~508,000 (city); ~2.2 million (metro area)
Population
35.7 years (city, 2024 est.)
Median Age
~0.8% annual (metro, 2024–2025)
Population Growth
34% bachelor’s degree or higher (metro, 2024)
Education Level

Family Composition

Mix of young professionals, families, and retirees; 29% households with children

Key Industries

HealthcareTechnologyManufacturingLogistics/TransportationFinanceEducation

Education

School District

Kansas City Public Schools: 5/10 (GreatSchools); top suburban districts rate 8–10/10
District Rating

Top Schools

  • Lincoln College Preparatory Academy
  • Park Hill High School
  • Blue Valley North High School (metro)

Higher Education

  • University of Missouri–Kansas City (UMKC)
  • Rockhurst University
  • Kansas City Art Institute

Infrastructure & Development

Major Projects

  • KC Streetcar expansion (north and south extensions)
  • Airport terminal modernization (KCI new terminal opened 2023, ongoing improvements)
  • Downtown revitalization (office, residential, and mixed-use projects)

Transportation

  • Streetcar expansion
  • Highway upgrades (I-70, I-435)
  • Bike lane and pedestrian infrastructure investments

Planned Developments

  • New mixed-use districts (Riverfront, West Bottoms)
  • Affordable housing initiatives

Lifestyle & Amenities

Recreation

  • Worlds of Fun/Oceans of Fun
  • Kansas City Zoo
  • Numerous parks and trails

Dining & Entertainment

  • Power & Light District
  • Country Club Plaza
  • Westport nightlife

Cultural Attractions

  • Nelson-Atkins Museum of Art
  • Kauffman Center for the Performing Arts
  • National WWI Museum

Investment Analysis

Investment Opportunities

  • Single-family rentals (high demand, especially 3–4 bedroom homes)
  • Value-add multifamily projects
  • Short-term rentals in downtown and Plaza areas

Growth Outlook

Moderate, steady appreciation (3–4% forecast for 2025); rental demand remains strong

Market Risks

  • Interest rate volatility
  • Localized price corrections in overbuilt submarkets
  • Potential for increased property taxes

Rental Market

Vacancy rates below 5%; rents rising 3–5% YoY; strong demand for quality units

Marketing Intelligence

Target Demographics

  • Millennials (first-time buyers)
  • Young families
  • Relocating professionals
  • Investors seeking cash flow

Marketing Channels

  • Zillow, Realtor.com, and MLS syndication
  • Facebook and Instagram ads
  • Local real estate events

Pricing Strategies

List at or just below market to drive competition; adjust quickly if no offers in 2 weeks

Common Objections & Response Strategies

Objection: Interest rates are too high.

Response Strategy:

Highlight Kansas City's relative affordability and potential for refinancing when rates drop.

Objection: Homes are selling too fast to make a decision.

Response Strategy:

Set up instant alerts and prepare buyers to act quickly with pre-approval.

Objection: Worried about a market correction.

Response Strategy:

Emphasize long-term appreciation trends and strong rental demand as downside protection.

Professional Recommendations

1

Educate buyers on market pace and set realistic expectations.

2

Advise sellers to price competitively and prepare homes for quick sale.

3

Monitor submarket trends for localized opportunities and risks.

4

Leverage digital marketing and professional staging to maximize exposure.

5

Stay updated on new construction and infrastructure projects to advise clients on future growth areas.

Competitive Analysis

Comparable Markets

  • St. Louis, MO
  • Omaha, NE
  • Indianapolis, IN

Market Positioning

Kansas City is positioned as an affordable, high-growth Midwestern metro with strong rental and owner-occupant demand.

Competitive Advantages

  • Lower median home price than national average
  • Strong job market and diverse economy
  • Central location with robust logistics sector

Price Comparison

Median home price ($291,662) is lower than national median (~$420,000, 2025 est.) and most peer metros.

Investment Metrics

5.5–7% (single-family, small multifamily)
Cap Rates
6–8% gross yields (metro average)
Rental Yields
~14–16 (favorable for investors)
Price-to-Rent
Positive cash flow achievable in most submarkets, especially with 20%+ down
Cash Flow
3–4% annual (2025 projection)
Appreciation

Buyer Journey Insights

First-Time Buyers

Benefit from down payment assistance and affordable entry prices; must act quickly due to fast-moving inventory.

Move-Up Buyers

Can leverage equity gains; more options as inventory rises, but competition for upgraded homes remains.

Downsizers

Strong demand for low-maintenance condos/townhomes; limited supply in prime areas.

Investors

Attractive cap rates and rental yields; focus on neighborhoods with strong rent growth and low vacancy.

Relocators

Drawn by affordability, job growth, and lifestyle amenities; need local guidance to navigate diverse neighborhoods.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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