St. Louis

MissouriSt. Louis Metropolitan Area

Real Estate Market Analysis

Q3 2025 Report
$187,687 (city); $270,537 (county, June 2025)
Median Home Price
~2.8 million (metro area)
Population
Data not specified for 2025; historically ~$70,000 (metro)
Median Income
Varies; top suburban districts highly rated
School District Rating

Market Overview

Property Values

$187,687 (city); $270,537 (county, June 2025)
Median Home Price
$164 (county)
Price per Sq Ft
+0.9% (city); +9.8% (county)
YoY Change

Market Performance

Days on Market9 days (city average)
Market TypeSeller's market
Months of SupplyData not specified; market remains a seller's market

Sales Activity

Sales VolumeData not specified; market activity remains high
Metro AreaSt. Louis Metropolitan Area
Population~2.8 million (metro area)

Economic Indicators

Employment & Growth

Unemployment RateData not specified for 2025; historically below national average
Job Growth RateStable; economy projected to remain stable through 2025[1]
Median Household IncomeData not specified for 2025; historically ~$70,000 (metro)

Major Employers

  • BJC HealthCare
  • Washington University in St. Louis
  • Boeing
  • Centene Corporation
  • Edward Jones

Demographics

~2.8 million (metro area)
Population
~37 years (metro estimate)
Median Age
Stable to modest growth; demand outpacing new supply[1]
Population Growth
Above national average for bachelor's degree or higher (metro)
Education Level

Family Composition

Mix of families, young professionals, and retirees

Key Industries

HealthcareEducationAerospace/ManufacturingFinancial ServicesLogistics

Education

School District

Varies; top suburban districts highly rated
District Rating

Top Schools

  • Ladue Horton Watkins High School
  • Clayton High School
  • Kirkwood High School

Higher Education

  • Washington University in St. Louis
  • Saint Louis University
  • University of Missouri–St. Louis

Infrastructure & Development

Major Projects

  • North-South MetroLink expansion
  • Downtown revitalization projects

Transportation

  • Highway upgrades (I-64 corridor)
  • MetroLink light rail expansion

Planned Developments

  • Mixed-use developments in central corridor
  • Suburban multifamily projects (St. Charles, Jefferson counties)[1]

Lifestyle & Amenities

Recreation

  • Forest Park
  • Missouri Botanical Garden
  • Gateway Arch National Park

Dining & Entertainment

  • Central West End restaurants
  • Soulard nightlife
  • The Loop

Cultural Attractions

  • St. Louis Art Museum
  • St. Louis Symphony Orchestra
  • Fox Theatre

Investment Analysis

Investment Opportunities

  • Strong rent growth in multifamily sector (+3.6% projected for 2025)[1]
  • Low construction pipeline favors existing properties[1]
  • High demand in suburban submarkets (St. Charles, Jefferson counties)[1]

Growth Outlook

Optimistic; sustained demand, increasing occupancy, and positive rent growth expected[1]

Market Risks

  • Underperforming urban submarkets
  • Potential for affordability concerns as prices rise
  • Interest rate fluctuations

Rental Market

Robust; rent growth outpacing national average, especially in select submarkets[1]

Marketing Intelligence

Target Demographics

  • Young professionals
  • Families with school-age children
  • Investors seeking rental properties

Marketing Channels

  • Social media (Facebook, Instagram)
  • Zillow/Realtor.com listings
  • Local real estate events

Pricing Strategies

List slightly below recent comps to drive multiple offers in hot submarkets

Common Objections & Response Strategies

Objection: Homes are too expensive compared to last year

Response Strategy:

Emphasize continued appreciation and strong demand; highlight long-term value and low inventory

Objection: Concern about rising interest rates

Response Strategy:

Discuss potential for refinancing and the benefits of locking in rates before further increases

Objection: Competition from cash buyers

Response Strategy:

Advise on strong offer strategies, including escalation clauses and flexible closing timelines

Professional Recommendations

1

Stay informed on submarket trends—suburban areas outperforming urban core

2

Advise sellers to price competitively and stage homes for quick sales

3

Educate buyers on creative offer strategies to compete in a seller's market

4

Highlight school district quality and proximity to amenities in marketing

5

Monitor interest rate trends and advise clients accordingly

Competitive Analysis

Comparable Markets

  • Kansas City, MO
  • Indianapolis, IN
  • Cincinnati, OH

Market Positioning

St. Louis is a top-performing Midwest market with strong rental growth and affordable entry points

Competitive Advantages

  • Higher rent growth than many Midwest peers[1]
  • Stable economy and diverse job base
  • Lower cost of living than coastal metros

Price Comparison

Median home prices remain below national average and most peer metros

Investment Metrics

5.5%–6.5% (multifamily, 2025 estimate)
Cap Rates
~7% gross yield in strong submarkets
Rental Yields
~13–15 (metro average)
Price-to-Rent
Positive cash flow likely in suburban and value-add properties
Cash Flow
3–4% annual appreciation projected for 2025[1]
Appreciation

Buyer Journey Insights

First-Time Buyers

Face affordability challenges but benefit from robust inventory in some submarkets; education on financing options is key

Move-Up Buyers

Motivated by equity gains and desire for larger homes in top school districts

Downsizers

Seek low-maintenance homes or condos near amenities; strong demand in central corridor

Investors

Attracted by strong rent growth and positive cash flow potential, especially in multifamily and suburban SFR

Relocators

Drawn by job opportunities, affordable housing, and quality of life

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

Related Market Intelligence

Explore connected markets and opportunities