Kierland

Scottsdale, AZ

Neighborhood Market Analysis

Q3 2025 Report
$1,050,000 (May 2025); recent dip to $860,000 (June 2025)
Median Home Price
70–75 (high for Scottsdale; walkable to shopping, dining, parks)
Walkability Score
Highly rated public and private options; A–B+ ratings
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by Scottsdale Rd (west), 64th St (east), Greenway Pkwy (south), and Thunderbird Rd (north). Includes Kierland Commons and Kierland Greens.

Zip Codes

85254

Market Data Summary

Price Range$700,000–$2,000,000+ (condos to luxury single-family)
Price per Sq Ft$735–$785 (down 7–15% YoY)
Inventory Levels50 homes for sale in June 2025 (up from 44 in May 2025); more 1–3 bedroom units available, 4-bed inventory dropped to zero

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesLuxury condosTownhomes

Architectural Styles

Contemporary SouthwestModern MediterraneanSanta Fe-inspiredLuxury urban lofts (condos)

Property Details

Typical Lot Sizes0.1–0.25 acres (condos/townhomes smaller, single-family larger)
Home Age RangeBuilt 1996–2010 (most); some new infill luxury builds
Construction QualityHigh; many homes recently updated or remodeled, luxury finishes common

Community Profile

Demographics & Lifestyle

Demographics

Affluent, professional, and retiree mix; strong influx of out-of-state buyers (CA, Midwest); median age 40s–50s; highly educated

Community Vibe

Upscale, active, and social; strong sense of community; lifestyle-focused

Typical Residents

  • Professionals
  • Retirees
  • Families
  • Second-home owners

Family Friendly

Yes—walkable to parks, shopping, and top schools; safe and clean environment

Amenities & Lifestyle

Parks & Recreation

  • Kierland Park
  • Westin Kierland Golf Club
  • Nearby greenbelts and trails

Dining Options

  • Mastro’s Ocean Club
  • The Greene House
  • North Italia
  • Zinburger

Shopping Centers

  • Kierland Commons
  • Scottsdale Quarter

Local Businesses

  • Kierland Commons
  • Scottsdale Quarter
  • Local boutiques
  • Fitness studios

Education & Schools

Highly rated public and private options; A–B+ ratings
Overall School Rating

Elementary Schools

  • Sandpiper Elementary

Middle Schools

  • Desert Shadows Middle School

High Schools

  • Horizon High School

Private Schools

  • Notre Dame Preparatory
  • Scottsdale Christian Academy

Transportation & Accessibility

Transit & Roads

Public Transit

  • Valley Metro bus routes

Major Roads

  • Scottsdale Rd
  • Greenway Pkwy
  • Thunderbird Rd

Commute & Walkability

Commute Times20–30 minutes to downtown Phoenix; 10–15 minutes to Loop 101
WalkabilityHigh for suburban Phoenix; most errands possible on foot
ParkingAmple parking for residents and guests; garages and surface lots

Marketing Intelligence

Target Buyer Types

  • Affluent professionals
  • Retirees
  • Second-home buyers
  • Investors (short-term rental)

Key Selling Points

  • Walkable luxury lifestyle
  • Top-rated schools
  • Golf and recreation access
  • Modern, updated homes

Pricing Considerations

Price competitively due to increased inventory and longer days on market; highlight recent upgrades and unique features

Common Objections & Response Strategies

Objection: Recent price declines and longer days on market

Response Strategy:

Emphasize market stabilization, increased inventory as buyer opportunity, and long-term value of location and amenities

Objection: HOA fees for condos/townhomes

Response Strategy:

Detail included amenities, maintenance, and security benefits

Objection: Noise or activity near Kierland Commons

Response Strategy:

Show quieter residential pockets and soundproofing features; highlight walkability trade-off

Investment Insights

Investment Potential

Appreciation Potential

Moderate; price growth stabilizing after rapid 2021–2023 gains; luxury segment still strong

Rental Demand

High for furnished condos/townhomes (short-term and executive rentals)

Buyer Competition

Moderate; increased inventory has eased bidding wars, but luxury homes still see strong interest

Best For

  • Luxury buyers
  • Investors (short-term rentals)
  • Relocating professionals
  • Retirees

Potential Concerns

  • Recent price volatility
  • Rising days on market
  • HOA fees for condos/townhomes

Professional Recommendations

1

Leverage professional staging and high-end photography to stand out in a competitive market

2

Target digital marketing to out-of-state buyers and investors

3

Highlight walkability, amenities, and school quality in all marketing materials

4

Prepare for longer days on market—set seller expectations accordingly

5

Stay updated on HOA and city regulations regarding rentals and short-term stays

Competitive Analysis

Comparable Markets

  • Gainey Ranch
  • McCormick Ranch
  • Desert Ridge

Market Positioning

Upscale, walkable, lifestyle-driven community; appeals to buyers seeking urban-suburban blend

Competitive Advantages

  • Superior walkability
  • Proximity to high-end shopping/dining
  • Modern housing stock

Price Comparison

Priced higher per square foot than most North Scottsdale neighborhoods, but offers unique walkability and amenities

Investment Metrics

3.5–4.5% (condos/townhomes; short-term rental higher)
Cap Rates
4–5% (furnished executive/short-term rentals)
Rental Yields
High (indicative of strong appreciation, but limits cash flow for long-term rentals)
Price-to-Rent
Best for short-term/seasonal rentals; long-term rentals less cash-flow positive
Cash Flow
Stable to moderate growth; luxury segment expected to outperform broader market
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to high prices, but condos/townhomes offer entry points; emphasize lifestyle and low maintenance

Move-Up Buyers

Strong appeal for those seeking luxury upgrades and walkable amenities

Downsizers

Ideal for downsizers seeking lock-and-leave lifestyle and walkability

Investors

Attractive for short-term rental and executive housing; focus on furnished units

Relocators

Popular with out-of-state buyers seeking luxury, amenities, and top schools

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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