Zip Code 28314

Fayetteville, NC • Cumberland County

Real Estate Market Analysis

Q3 2025 Report

$233,000 (June 2025)

Median Home Value

Not specified for 28314; Fayetteville metro ~208,000

Population

Not specified; area median household income is moderate for NC

Median Income

Average to slightly below state average

School District Rating

Market Statistics

Property Values

$233,000 (June 2025)

Median Home Value

$1,295 for 2bd/2ba (March 2025, area average)

Median Rent

$146 (June 2025)

Price per Sq Ft

Market Performance

Home AppreciationUp 8.4% year-over-year (June 2025)

Market Velocity27 days on market (June 2025)

Foreclosure RateNot specified; market is stable and seller-favored

Area Information

Area SizeLarge suburban area

CountyCumberland

Primary CityFayetteville

Housing Profile

Housing Statistics

Total Housing UnitsNot specified; Fayetteville has 594 homes for sale as of January 2025

Owner OccupiedNot specified; area is a mix of owner-occupied and rental properties

Rental PropertiesSignificant rental market, especially for military and transient populations

Vacant UnitsNot specified

New ConstructionSome new construction, but majority is resale inventory

Housing Types

Single-family homesTownhomesCondosApartments

Demographics

Not specified for 28314; Fayetteville metro ~208,000

Population

Not specified; area skews younger due to military presence

Median Age

Not specified; area median household income is moderate for NC

Median Income

Not specified; generally stable due to military base

Employment Rate

Mixed; presence of military and college-educated professionals

Education Levels

Diverse; families, singles, and military households

Family Composition

Education Quality

School District Performance

Average to slightly below state average

District Rating

School DistrictCumberland County Schools

Test ScoresSlightly below NC average

Graduation RatesSlightly below NC average

Schools in Area

E.E. Smith High School
Westover High School
Anne Chesnutt Middle
Several elementary schools

Economic Factors

Employment & Business

Job GrowthStable, driven by military and healthcare

Unemployment RateNot specified; generally in line with state average

Business EnvironmentSupportive for small businesses, retail, and services

Commercial ActivityActive retail corridors and service businesses

Major Employers

Fort Liberty (formerly Fort Bragg)
Cape Fear Valley Health System
Cumberland County Schools
Walmart
Goodyear Tire

Infrastructure & Quality of Life

Infrastructure

Transportation Access

• I-295 (Fayetteville Outer Loop)
• US-401
• Public bus service (FAST)

Utilities & Services

• Water
• Sewer
• Electricity
• Natural gas

Quality of Life

Safety & Environment

Moderate; higher than state average but improving

Good; suburban with green spaces

Healthcare Access

• Cape Fear Valley Medical Center
• Womack Army Medical Center

Development Trends

Planned Developments

Residential infill projects
Retail expansions near Skibo Rd

Infrastructure Projects

• I-295 completion
• Road widening projects

Investment Outlook

Growth Outlook

Positive; steady population and job growth expected

Investment Opportunities

• Single-family rentals
• Value-add multifamily
• Retail strip centers

Marketing Intelligence

Target Demographics

Military families
First-time buyers
Investors
Young professionals

Competitive Advantages

Lower price point than NC average
Strong rental demand
Military-driven stability

Pricing Strategies

Price slightly above last year's comps; leverage seller's market conditions

Common Objections & Response Strategies

Objection: Concerns about crime rates

Response Strategy:

Highlight improving statistics, neighborhood watch programs, and specific safer subdivisions

Objection: School quality concerns

Response Strategy:

Provide data on school improvement plans and alternative education options

Objection: Transient population due to military

Response Strategy:

Emphasize stable rental demand and community resources for newcomers

Professional Recommendations

Leverage military relocation networks and VA loan expertise

Market properties with professional photos and virtual tours to attract remote buyers

Highlight proximity to Fort Liberty and major employers

Educate buyers on fast-paced market and need for pre-approval

Target investors with rental performance data

Stay informed on school improvement initiatives and infrastructure projects

Competitive Analysis

Comparable Markets

28311 (Fayetteville)
28306 (Fayetteville)
Hope Mills 28348

Market Positioning

Affordable, high-demand, military-adjacent

Competitive Advantages

Lower entry price than 28311/28306
Faster sales velocity
Higher rental demand

Price Comparison

28314 median home price ($233,000) is below NC state median ($367,600)

Investment Metrics

Estimated 6-7% for single-family rentals

Cap Rates

Gross yields 7-8% typical

Rental Yields

Approximately 15-17

Price-to-Rent

Good for well-managed rentals; strong demand

Cash Flow

3-8% annually, depending on submarket

Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability and FHA/VA loan options; need education on fast-moving market

Move-Up Buyers

May seek larger homes or newer construction; inventory is limited

Downsizers

Options in condos/townhomes, but limited new construction

Investors

Strong rental demand, especially for military tenants; focus on cash flow properties

Relocators

Military and healthcare relocations common; need quick closing and flexible terms

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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