Zip Code 85338

Goodyear, AZMaricopa County

Real Estate Market Analysis

Q3 2025 Report
$456,185 (June 2025)
Median Home Value
~80,000 (Goodyear city, 2025 est.; zip code slightly less)
Population
$87,000 (est.)
Median Income
Above average (B+ to A-)
School District Rating

Market Statistics

Property Values

$456,185 (June 2025)
Median Home Value
~$2,200 (estimated, 2025)
Median Rent
$228 (June 2025)
Price per Sq Ft

Market Performance

Home Appreciation+0.3% YoY (June 2025)
Market VelocityHomes go pending in ~55 days; 611 homes for sale in June 2025, down 4.1% MoM[1][2]
Foreclosure RateLow (no significant spike reported, 2025)

Area Information

Area Size~57 sq mi
CountyMaricopa
Primary CityGoodyear

Housing Profile

Housing Statistics

Total Housing Units~25,000 (estimated)
Owner Occupied~72% (est.)
Rental Properties~28% (est.)
Vacant Units~5% (est.)
New ConstructionActive, but slowing in 2025

Housing Types

Single-family homesTownhomesCondosApartments

Demographics

~80,000 (Goodyear city, 2025 est.; zip code slightly less)
Population
36 (est.)
Median Age
$87,000 (est.)
Median Income
~95% (unemployment ~5%)
Employment Rate
High school grad+: 92%; Bachelor's+: 32% (est.)
Education Levels
Predominantly families, mix of young professionals and retirees
Family Composition

Education Quality

School District Performance

Above average (B+ to A-)
District Rating
School DistrictLiberty Elementary, Buckeye Union High, Agua Fria Union High
Test ScoresAbove state average (est.)
Graduation Rates~89% (est.)

Schools in Area

  • Estrella Foothills High School
  • Westar Elementary
  • Copper Trails School

Economic Factors

Employment & Business

Job GrowthModerate, ~2% YoY (2025)
Unemployment Rate~5% (2025)
Business EnvironmentPro-business, logistics and healthcare hubs
Commercial ActivityGrowing retail, logistics, and healthcare sectors

Major Employers

  • Amazon
  • Cancer Treatment Centers of America
  • Goodyear Ballpark
  • UPS
  • Abrazo West Campus

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-10 freeway
  • Loop 303
  • Local bus service

Utilities & Services

  • Electric (APS)
  • Water/Sewer (City of Goodyear)
  • Gas (Southwest Gas)

Quality of Life

Safety & Environment

Below national average for violent crime; property crime moderate

Good air quality, some summer heat concerns

Healthcare Access

  • Abrazo West Campus
  • Banner Health clinics

Development Trends

Planned Developments

  • Estrella master-planned community expansion
  • Retail centers along Cotton Lane

Infrastructure Projects

  • Road widening on Estrella Pkwy
  • New parks and trails

Investment Outlook

Growth Outlook

Steady, with moderate population and housing growth expected

Investment Opportunities

  • Single-family rentals
  • New construction homes
  • Retail/office space

Marketing Intelligence

Target Demographics

  • Families with children
  • Move-up buyers
  • Remote workers
  • Retirees

Competitive Advantages

  • Lower price per sqft than Phoenix metro
  • Master-planned communities
  • Strong local amenities

Pricing Strategies

Competitive pricing slightly below Phoenix average; incentives for buyers (closing cost assistance, rate buydowns)

Common Objections & Response Strategies

Objection: Home prices have plateaued or declined slightly.

Response Strategy:

Emphasize long-term stability, strong rental demand, and quality of life.

Objection: Summer heat and environmental concerns.

Response Strategy:

Highlight energy-efficient homes, community pools, and year-round outdoor activities.

Objection: Commute times to central Phoenix.

Response Strategy:

Promote remote work infrastructure and local employment growth.

Professional Recommendations

1

Focus on family buyers and remote workers.

2

Leverage new construction and community amenities in marketing.

3

Educate buyers on long-term value and rental potential.

4

Network with local employers for relocation leads.

5

Monitor new construction pipeline to anticipate inventory shifts.

Competitive Analysis

Comparable Markets

  • Buckeye 85326
  • Laveen 85339
  • Avondale 85323

Market Positioning

Affordable alternative to central Phoenix and Scottsdale, with strong family appeal

Competitive Advantages

  • Lower prices than Goodyear city average
  • Newer housing stock
  • Master-planned amenities

Price Comparison

85338 median home value ($456,185) is lower than Goodyear city average ($478,885)[1][3]

Investment Metrics

~5.5% (single-family rental, 2025 est.)
Cap Rates
~6% gross yield (est.)
Rental Yields
~17-18 (est.)
Price-to-Rent
Positive for well-priced single-family rentals
Cash Flow
+2-3% annualized over next 3 years (est.)
Appreciation

Buyer Journey Insights

First-Time Buyers

Good inventory of entry-level homes, down payment assistance available.

Move-Up Buyers

Larger homes and new construction options in master-planned communities.

Downsizers

Townhomes and single-level homes available, low-maintenance options.

Investors

Strong rental demand, especially for 3-4 bedroom homes.

Relocators

Appealing lifestyle, good schools, and proximity to Phoenix.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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