Hills at Prestonwood / Village at Prestonwood

Plano, TX

Neighborhood Market Analysis

Q3 2025 Report
$725,000 (Hills at Prestonwood, 2025)
Median Home Price
55 (car-dependent, but close to parks and club amenities)
Walkability Score
Public schools zoned to Lewisville ISD and Plano ISD, both highly rated (A-/A ratings, 2024-2025).
School Rating

Location Overview

Neighborhood Boundaries

Generally west of the Dallas North Tollway, near the border with Carrollton, including the area around The Clubs of Prestonwood and Indian Creek Park. ZIP codes: 75010, 75093.

Zip Codes

7501075093

Market Data Summary

Price Range$600,000 - $1,200,000+ (custom homes, golf course lots at premium)
Price per Sq Ft$240 - $310/sq ft (2025)
Inventory LevelsLow to moderate; most homes sell within a month, with occasional off-market transactions.

Property Characteristics

Home Types & Architecture

Home Types

Single-family detached (custom and semi-custom)Townhomes (Village at Prestonwood, 55+)

Architectural Styles

Traditional brickMediterraneanContemporaryTransitional

Property Details

Typical Lot Sizes0.18 - 0.35 acres (larger lots for golf course homes)
Home Age RangeBuilt 1990s - early 2000s (Hills at Prestonwood); 2005-2015 (Village at Prestonwood)
Construction QualityHigh; many homes feature luxury finishes, updated interiors, and well-maintained exteriors.

Community Profile

Demographics & Lifestyle

Demographics

Predominantly professional families, executives, and retirees. Median age in the area is early-to-mid 40s. High average household income.

Community Vibe

Upscale, quiet, and social. Strong sense of community, especially around the country club and neighborhood events.

Typical Residents

  • Families with children
  • Retirees/active adults (Village at Prestonwood)
  • Golf enthusiasts
  • Professionals/executives

Family Friendly

Very family-friendly, with access to parks, sports fields, and top-rated schools. Village at Prestonwood caters to active adults 55+.

Amenities & Lifestyle

Parks & Recreation

  • Indian Creek Park
  • Arbor Hills Nature Preserve
  • White Rock Trail Park
  • Steeplechase Park
  • Lewisville Lake (nearby)

Dining Options

  • Upscale steakhouses
  • Cafés and bistros
  • International cuisine along Dallas North Tollway

Shopping Centers

  • The Shops at Legacy
  • Willow Bend Mall
  • Prestonwood Park Shopping Center

Local Businesses

  • Prestonwood Country Club
  • Boutique fitness studios
  • Specialty grocers

Education & Schools

Public schools zoned to Lewisville ISD and Plano ISD, both highly rated (A-/A ratings, 2024-2025).
Overall School Rating

Elementary Schools

  • Barksdale Elementary
  • Hebron Valley Elementary

Middle Schools

  • Arbor Creek Middle School

High Schools

  • Hebron High School

Private Schools

  • Prestonwood Christian Academy
  • Prince of Peace Christian School

Transportation & Accessibility

Transit & Roads

Public Transit

  • DART bus routes (limited)

Major Roads

  • Dallas North Tollway
  • Parker Road
  • Plano Parkway

Commute & Walkability

Commute Times20-30 minutes to Downtown Dallas; 10-15 minutes to Legacy West/Corporate HQs.
WalkabilityModerate within the neighborhood for recreation; car needed for most errands.
ParkingAmple street and driveway parking; most homes have attached garages.

Marketing Intelligence

Target Buyer Types

  • Families seeking top schools
  • Golfers and country club members
  • Active adults (55+)
  • Corporate relocators

Key Selling Points

  • Gated security and privacy
  • Golf course views and amenities
  • Access to top-rated schools
  • Proximity to major employers and shopping

Pricing Considerations

Homes with golf course frontage or recent updates command a 10-15% premium. Pricing must reflect recent comps and current low inventory.

Common Objections & Response Strategies

Objection: Higher HOA fees and property taxes compared to other Plano neighborhoods.

Response Strategy:

Emphasize the value of amenities, security, and community events included in fees.

Objection: Limited walkability for daily errands.

Response Strategy:

Highlight proximity to parks, club amenities, and short drive to major shopping/dining.

Objection: Older home ages in some sections.

Response Strategy:

Showcase recent renovations and quality of construction; provide cost estimates for updates if needed.

Investment Insights

Investment Potential

Appreciation Potential

Strong; luxury and golf course homes in Plano have outperformed city averages over the past 5 years.

Rental Demand

Moderate; most residents are owner-occupants, but executive rentals and 55+ townhomes see steady demand.

Buyer Competition

High for updated homes and golf course lots; multiple offers common in peak season.

Best For

  • Move-up buyers
  • Executives
  • Retirees seeking low-maintenance living
  • Golf enthusiasts

Potential Concerns

  • Limited inventory
  • Higher property taxes
  • HOA fees in gated and club communities

Professional Recommendations

1

Leverage club and community events for networking and off-market opportunities.

2

Partner with relocation specialists and HR departments at major employers.

3

Highlight school ratings and club amenities in all marketing materials.

4

Use professional photography and drone footage to showcase golf course and greenbelt views.

5

Stay informed on upcoming club and retail developments to anticipate buyer questions.

Competitive Analysis

Comparable Markets

  • Willow Bend (Plano)
  • Kings Ridge (Plano)
  • Gleneagles (Plano)

Market Positioning

Premium, lifestyle-oriented neighborhood for discerning buyers seeking exclusivity and amenities.

Competitive Advantages

  • Gated security
  • Golf course lifestyle
  • Active social calendar
  • Proximity to both Plano and Carrollton amenities

Price Comparison

Comparable to Willow Bend and Gleneagles; slightly higher than Kings Ridge due to club amenities.

Investment Metrics

3.5% - 4% (executive rentals, 2025)
Cap Rates
4% - 4.5% (townhomes, 55+ section)
Rental Yields
22-25 (reflects owner-occupant preference)
Price-to-Rent
Positive for well-priced executive rentals; limited for luxury single-family homes due to high entry prices.
Cash Flow
5-7% annual appreciation projected through 2026.
Appreciation

Buyer Journey Insights

First-Time Buyers

Less common due to price point; may consider smaller townhomes in Village at Prestonwood.

Move-Up Buyers

Ideal for families upgrading from entry-level Plano neighborhoods seeking more space and amenities.

Downsizers

Village at Prestonwood offers low-maintenance, gated living for 55+ downsizers.

Investors

Best suited for executive rental or furnished corporate housing; limited short-term rental potential.

Relocators

Highly attractive due to proximity to corporate campuses, top schools, and lifestyle amenities.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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